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Thursday 27th October 2011

Marketing: Making PR Pay

When: Thursday 27th October 2011
Doors - 6:30pm / Talk - 7:15pm / Networking - 8:30pm
Where: Cantaloupe, 35-42 Charlotte Road, Shoreditch, London EC2A 3PD
RSVP: £20 bookable online or reserve your place email rsvp@manchesterfashion.com.

Please Note:All B2B events are free to full or premium members.

Join TFN as we gather together a panel of industry experts to discuss how to make PR pay, how to assess the ROI (Return On Investment) and how to find the right partner/person for your business.....

The Panel:

Daisy Laramy-Binks - Head of Marketing - Iconix Europe

Daisy is Head of Marketing for Iconix Europe, an award winning industry leader who, in partnership with The Licensing Company, promote and elevate brands in the marketplace through traditional and new media platforms.
Daisy began her career in Italy licensing products for Lamborghini and has since focused on the fashion sector including extensive work in social media development for Fashion Week with IMG.

Lorna Milliken - MD - Radiator PR www.radiatorpr.com

Lorna Milliken is Co Owner of Radiator PR, a youth lifestyle  agency with expertise in style, sport, music, brand  and entertainment.
Lorna has over 18 years experience from both in house and agency side, working with  clients including, Nike, Ringspun, Foot Asylum, WeSC, Billabong, Timberland,  The Big Snow Festival and Coca Cola.

Rob Blake – Marketing Manager – ToyWatchUk

Rob is marketing manager for ToyWatch UK and has extensive experience working with Blue chip companies, such as ToyWatch and Ben Sherman. Rob is responsible working with and commission PR agencies.

Rob will be sharing knowledge on how to make the most from your PR activity, from a marketer’s perspective.

Areas covered on the evening will include:

-    How to find the right PR partner
-    What PR should all fashion business do?
-    In house PR Vs Agency
-    What should you include in a PR plan
-    How to measure your ROI
-    How PR in the digital age
-    Print Pr VS Digital PR.
-    Case Studies.
-    Opportunity for Q+A from the audience

If you have any questions on this event please e-mail rsvp@manchesterfashion.com or call the Manchester office on 0161 819 2145.

Reserve your place