Sportswear giant, Puma have taken to the streets of Manchester in a customised lorry, to get their brand message heard with an innovative Pop-Out shop!

 

The bespoke lorry has been in Manchester since the 27th of September and will be here until 6pm on the 29th of September at the Bloom Street NCP car park.

 

 

The stunt invites Puma fans to follow the Rewind Forward story with a selection of Puma products from the past, on exhibit. Specially mixed hip-hop tracks boom out of the lorry speakers ensuring that you’ll hear them before you seen them! Trainers and clothing are displayed within the lorry and contained within fixtures around the site providing an interactive exhibition which enables Puma customers to understand more about the brand they love.

 

 

You can even be in the chance of winning some Puma goodies by answering one simple question. The answers to the question can be found within the exhibit on either the wooden plaques which introduce the historical footwear fixtures or on the video screen suspended within the lorry space.

 

The Last installment of the Puma Rewind Forward exhibit in Manchester will be from 11am-6pm today, get to the Bloom Street NCP car park to be in with the chance of winning some prizes. Follow the progress of the campaign at the official Puma Facebook.

Words by Jordan McDowell. Images courtesy of Puma.

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