Fashion has recruited military style time after time. Forever being associated with heroic accomplishment, the concept of military fashion is still just as relevant today, and once again, it has returned to the front line of fashion as one of this season’s key trends.

In keeping up with velocity of changing trends, many designers and high street brands have embraced this style sporadically over the years. However Maharishi, a brand largely recognised for their military inspired prints, carry with them a firm anti-military ethos. Having acquired rejected fabrics from British military suppliers in their infancy; Maharishi uses their trademark camouflage print as a canvas for anti war statements of peace and freedom.

The Maharishi Label was established in 1994 by Hardy Blechman. His own experience in the international military and industrial clothing trade, allowed Blechman to evolve his staunch ethos of ‘respecting nature while utilising technology’. Sticking to this philosophy he adapted recycled work wear and military surplus into original design concepts, like that of the Snopants, one of the brands signature pieces.

Attracted to the environmental benefit of recycling, Maharishi have remained loyal to their roots by consistently adapting exclusive designs from natural fibres and recycled fabrics. Maharishi pioneered the use of embroidered and appliquéd camouflage patterns into its designs, part of the company's mission to draw attention to the artistic beauty of camouflage.

Having evolved into one of the UKs most influential design labels, the company continues to develop and expand, yet Maharishi still maintains a rare inimitable charisma.

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