Fashion Union are offering 10% off your first order at fashionunion.com
To claim this fantastic offer, enter the code ‘FIRST’ during the checkout process.
Jan 10
Born from the mirth of popular culture, Elvis Jesus has built its reputation as a clothing brand dedicated to producing fine quality clothing with humour, panache and inescapable messages within the design.
The current Elvis Jesus collection features undeniably in-your-face attitude, but are laced with a hint of the irony that fans of Elvis Jesus have become well versed in. Pastiche and humour work alongside the street art influences that have developed within the collections, which today have grown to include knitwear, leather, sweatshirts, denim, tailoring, shirts, jersey and accessories.
To receive up to 70% off our current EJ collection until 30th January. Shop online today at www.elvisjesus.co.uk.
Jan 09
Exclusive to TFN Blog readers, get 20% off your first purchase at www.beaumontorganic.com
Simply type TFN20 at the check out to redeem your discount
Offer available till the end of January
Jan 06
MissGuided.co.uk are currently offering all of UK customers FREE UK Saver delivery on all orders with no minimal value. Customers must simply select UK Saver at the checkout in order to redeem.
UK customers may also chose FREE UK Next Day delivery if their order reached £45 or more. In order to redeem simply select Next Day at the checkout if orders is £45 or more. **Postcode restrictions apply.
Currently no expiry date
(next day delivery is not available to the following postcodes) – HS1-9, HS3, IV1-56, KA27-28, KW1-17, PA20-99, PA41-77, PH17-99, TR21-25, ZE1-3, AB, BT, IM, JE, GY, BF,GY, FK, ZZ, BA17-19, BL11, DD1-11, DG1-16, EL1, GE6-8, JE, KA1-30, PA1-87, PH1-50, PO29 43 49, TD1-15
Order next day up until 8.30pm Mon to Thurs. Orders made after 8.30pm Thursday and before 3.30pm Sunday will be delivered Monday using this service.
UK Saver Delivery – may take up to 5 working days
Dec 05
The Fashion Network took a trip down to the Red Rum Club in Fallowfield, for the launch party of Togs and Clogs, a website dedicated to selling men’s fashion and lifestyle goods. Togs and Clogs is a new business venture for Nigel Eley, Leonard Hamilton and Tom Summerfield, the guys who are also behind the successful Northern Lights Agency.
After arriving fashionably late to their own launch party, the Togs and Clogs trio made there way around the room meeting, greeting and generally making sure everyone was having a good time; a situation helped by the free drinks that they had laid on for the guests. The venue also lent itself to this, because if you haven’t been to the Red Rum Club, it is the sort of underground establishment that once it starts to fill up cant help but create a bit of a party atmosphere. The party atmosphere was amplified further when Hamilton, Summerfield and Eley took to the decks to provide an eclectic mix of tunes to keep the dance floor moving.
Managing to steal a few minutes with Tom, he told TFN that Togs and Clogs was born out of the belief that there was a genuine gap in the market. There are plenty of websites that sell just men’s clothing, or just a single type of men’s ‘lifestyle product’. The team firmly believe that there is a space for a website that offers the young fashionable gent, with a discerning appreciation for the more stylish things in life, to be able to get all of these things in one place.
Words by John-Paul Cassidy
Oct 31
WIN ONE OF EVERYTHING ON IWANTONEOFTHOSE.COM
WORTH OVER A WHOPPING £85,000
IWantOneOfThose.com is giving you the chance to win one of EVERYTHING*
With over 2,350 products worth a total of over £85,000, IWOOT.com’s Christmas Competition is a monster of a prize!
IWantOneOfThose.com, the most awesome shopping destination for gifts, gadgets and gizmos is launching the competition of a lifetime this Christmas.
Enter the colossal IWantOneOfEverthing giveaway now and have Christmas completely taken care of for you and the whole family!
Just imagine you’ll be able to cross everything off your Christmas list as the giant, purple IWOOT.com truck delivers everything from our site straight to your door just before the big day.
With this enormous prize bundle, you could see your Uncle Frank downloading his favourite app on his new iPad, Grandma being chased around the living room by a giant Air Swimmer flying shark on Boxing Day or recover from the post holiday blues by treating yourself to one of the experience days to revitalise your senses.
All you have to do is text AWESOME to 84383 to be in with a chance of getting over £85,000 worth of goodies! Texts cost £1 plus your standard network rate. The closing date is 10/12/2011.
Oct 21
Todd Lynn, one of The Fashion Network’s favourite Canadian exports charmed us with his love for London last time we met him at Hervia Bazaar. But, since then Lynn has go on to charm none other than Kelly Rowland.
The former Destiny’s Child member strutted onto the X Factor stage wearing Todd Lynn last weekend. She opted for a oxblood red piece from his Aw11 Collection, as seen on the runway at London Fashion Week. Read more below!
Read our interview with Todd Lynn here. Shop Todd Lynn here.
Oct 12
Southern 11 was born from a simple idea. Why isn’t there any good soul food restaurants in the UK? After a stint in Manchester Arndale the Northern foodie brand came into its own when their Spinningfields Flagship opened earlier this Summer.
Now, you don’t come to The Fashion Network’s Blog for food reviews. However, one thing we do know about it drinks!
We were invited to sample the cocktail menu, not just any cocktail menu: the new Shake ‘n Make cocktail menu! Sound interesting? Read on.
Firstly you order your drink. You can choose from a selection of camply named concoctions only you drink doesn’t exactly get to you… the ingredients do. You’ll be presented with a platter including a frosted martini glass, shaker filled with ice and a set of shot glasses each containing the potions needed for your drink of choice.
Once you’ve poured your colourful liquids into the shaker it’s time to work some muscle. Shake it!
Bish, bash, bosh. Cocktail served. And all for £5.95! Ahem… it’s your round.
Sep 13
As your shop window to the world, your website has incredible potential to build your brand and introduce your products to a huge number of shoppers. But with increasing competition in the online fashion scene, the need to take advantage of every opportunity to direct shoppers to your site has never been greater. In this guest post, The Fashion Network asked the experts at Manchester based online marketing agency I-COM for some tips.
The third and final topics covered will be Videos, Blogs and Social Media. Find out about Title tags, Page descriptions, Product descriptions and Images here and see the previous post, that covered SEO, Keywords and Back-Links, here.
Video by Matt Davies
“Videos on your site can enhance your visitor’s experience – you can increase the allure of the items from your store by uploading videos of them worn by models, for example, or make your brand more memorable with an exciting promotional video or advert.
“They also provide a fantastic extra source of exposure – Youtube has become the world’s second most used search engine, ranking just behind its owner Google, which regularly includes videos from Youtube’s inventory and other sites such as Vimeo in its first few results for relevant terms. You can help the search engines to find and index your own videos, whether they’re hosted on your site or elsewhere by implementing a video sitemap, a relatively modern innovation that is now supported by all the major search engines.
“Blogging provides another way to engage with your visitors and promote your products in a less direct way than your primary e-commerce facility. By writing about your items – who’s wearing them, how they fit into current trends, what they’d look best with etc. – you can apply a soft sell approach while also encouraging more hits from natural search, and visitors to return to read future updates. Blog content also tends to attract more backlinks than e-commerce pages.”
Social Media by James Roome
“Social media has the potential to be an extremely effective marketing tool for your fashion brand, provided you go about it in the right way.
“Start by considering the reason you are using social media in the first place; are you hoping to grow awareness for a fledgling brand, encourage online engagement with existing offline fans or drive more traffic to a website? Based on your decision, create objectives for your social media activity and think about which social platforms will be most likely to help you fulfil them.
“For any fashion brand Twitter and Facebook are pretty much a given, but there are also hundreds of niche fashion social sites like Lookbook, Weheartit and Polyvore that are worth looking into. Do a little research and see which one you think best suits your brand.
“There are thousands of fashion bloggers, and some of them are highly influential. Seek out a few bloggers who you think will like your products and make friends with them. Comment on their posts, follow them on Twitter and like them on Facebook. Before long, you’ll find they are coming to you interested in writing posts about your products.
“Sync up your offline PR with your online social media promotions. Use one to promote the other and vice versa. There are a lot of similarities between social media and PR; a good working relationship between your social and PR companies can pay dividends.
“Once you’ve got your social accounts off the ground, make your fans feel special; give them sneak previews of new lines and access to exclusive offers. Not only does this turn them into your biggest fans, it also encourages others to like and follow your accounts.
“And finally, be up front. Social media is inherently social; it isn’t intended as a marketing tool. What’s more, no-one likes to be lied to. Make sure the people you interact with know that you represent a brand in order to avoid an unpleasant backlash further down the line. “
Find out about Title tags, Page descriptions, Product descriptions and Images here and see the previous post, that covered SEO, Keywords and Back-Links, here.
Sep 12
As your shop window to the world, your website has incredible potential to build your brand and introduce your products to a huge number of shoppers. But with increasing competition in the online fashion scene, the need to take advantage of every opportunity to direct shoppers to your site has never been greater. In this guest post, The Fashion Network asked the experts at Manchester based online marketing agency I-COM for some tips.
The second lot of topics covered will be Title tags, Page descriptions, Product descriptions and Images. See the previous post, that covered SEO, Keywords and Back-Links, here. Next time we’ll run through Videos, Blogs and Social Media!
Title Tags & Page Descriptions by Matt Davies
“Look at the current tab in your web browser; you should see “Using Search and Social To Build Your Brand”. That is the title of this page. The title of a web page is specified by the title tag, which should be included in the <head> section of any web page. As a succinct description of the page, Google and the other search engines put a lot of stock into the words included in this title, so it is essential that key words (such as category or product names) are included in titles on a page by page basis.
Similarly, the meta description tag (<meta name=”description” content=”" />) offers a chance to specify the short description of page that you’d want shown beneath links in search engine results. While Google will often opt to ignore this, it’s still your best opportunity to assign a particular description, including keywords and calls to action, which could make the difference between users clicking through, or not.
While it can be tempting to use stock product descriptions, content on your site should be written with your visitors in mind and no one else. This means writing unique content that conveys your brand’s values and identity while describing your category or product, and encourages the user to purchase. Visitors to the site will notice the differentiation of your brand from the competition, while Google will value unique content over duplication every time, increasing the likelihood that your pages will rank well.
Most online fashion stores make heavy use of images to display their catalogue (often showing each product from various angles or worn by different models), and to help establish the tone of the site and brand. All images can be assigned an “alt” (alternative text) tag and a “title” tag, which are primarily used to label and describe an image for partially sighted visitors, but are also used by search engines (which also cannot “see” the content of an image).
Use both tags to give succinct titles and descriptions to all images on your site, including design elements such as banners and image-links. Taking the time to include these elements will help both pages and images to rank for relevant search terms.
Images can also have a drastic effect on page load times which can affect bounce rate, and Google have recently confirmed that it also has an effect on a site’s rankings. While it is essential that the images on your site look fantastic to show off your brand in the best possible light, images should also be saved at the lowest resolution at which this can be achieved.”
Next time we’ll find out more about Videos, Blogs and Social Media. Find out about SEO, Keywords and Back-Links, here.
